Hamari, Juho
This article is maintained by: Elsevier
Article Title: Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service
Journal Title: Electronic Commerce Research and Applications
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.elerap.2013.01.004
Content Type: article
Copyright: Copyright © 2013 Elsevier B.V. All rights reserved.